Mercedes-Benz Financial Expands Mobile Strategy With the Apple iPad

Mercedes-Benz Financial, which has received more than $5 million in lease and loan payments from customers via their mobile phone devices since becoming the first auto finance company to establish that payment channel late last year, is now taking its mobile strategy to the showroom floor to benefit dealers and customers.

According to a report from Mercedes-Benz Financial yesterday, they will be putting the Apple iPad into the hands of its dealers, becoming the first automotive finance company to give dealers mobile access to its proprietary point-of-sale dealer system called MB Advantage. In doing so, Mercedes-Benz Financial is one of the first companies to adapt the consumer-oriented iPad as a mobile business tool.

MB Advantage on the iPad will give dealership sales personnel instant access to marketing programs for specific models, quicker turn time on the credit application process, and increase speed and efficiency on the return of lease vehicles.

"We see the iPad providing wireless mobility, information and flexibility on the showroom floor," said Andreas Hinrichs, Vice President of Marketing for Mercedes-Benz Financial. "The iPad will provide a competitive advantage to our dealers by increasing their service levels through a more flexible financing process."

Hinrichs said the size and versatility of the iPad makes it compatible to access MB Advantage via the mobile device and to take the dealer system from the finance & leasing office to the showroom floor.

Mercedes-Benz Financial will distribute iPads to 40 selected dealers throughout the United States to test iPad as a business tool. The company will monitor iPad usage and collect feedback from dealers and field sales staff over the summer.

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